Final Fantasy XIII (Square Enix)

Now in it's 13th episode, Final Fantasy's advertising campaigns have become as expansive as the games themselves.

Come 'Lightning' or 'Snow', assets must play out on time across the globe (and beyond). Thanks to a great team effort, some brave couriers (read; explorers) and enough videotape to reach Cocoon and back, Maverick worked alongside Square Enix to develop and deliver a truly international television campaign - helping the launch become Campaign of the Week in MCV during April 2010.

To accompany the euphoric Leona Lewis soundtrack, we captured some stunning visuals from the game and cut together tailored TV spots. These played out across Europe, Australia, South Africa, the UK and Ireland, with at least three different versions each localized into practically every language under this, and many other suns. Epic exposure efficiently executed.