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Martin Wawrzyczek |
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2009.11.05
 10:11:09
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2009.10.05
09:33:02
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Last week, Shelby Bonnie, former CEO of CNET wrote a great guest piece for TechCrunch, where he suggested killing off CPM as a measurement for online advertising. I'd go even further, and suggest that the obsession with CPM has seriously harmed online advertising. The key point is the one that Bonnie makes first: if you pay for impressions, you create incentives to get impressions. But impressions, by themselves, are not particularly useful, especially when everyone making those impressions ignores the advertisement itself. Source: Tech Church
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2009.09.11
09:55:58
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STOCKHOLM, Sweden--(BUSINESS WIRE)--Regulatory News: The Volvo Group (STO:VOLVA) (STO:VOLVB) has developed a computer game to teach the principles of lean production, a concept designed to increase the efficiency of working processes. In this game, the players can see how different changes impact efficiency and profitability. The results indicate that what is known as serious gaming is an excellent complement to training at work. Offering information and training at a low cost, with minimal carbon emissions by reducing the need to travel, is a challenge the Volvo Group shares with other global companies. “This is an excellent example of the way companies can go greener using IT and how we are extending the concept that is normally defined as ‘Green IT’,” says Tommy Hansson, prototype manager at Volvo IT. The game is a prototype that is based on a traditional game which has been used by the Volvo Group for many years to teach the concepts of lean production in manufacturing and assembly. Lean principles can also be applied to other areas in which there is a real need for future training, such as leadership, administration, product development and sales. “The Volvo Group has more than 90,000 employees and nearly all of them need to understand what we mean by ‘lean’. One of the advantages of a computer-based game is that it’s possible to train significantly more people at low cost,” says Dawn Yoshimura, training manager at the Volvo Production System Academy at Volvo Technology. The project invited a number of employees from various Volvo Group companies around the world to evaluate the game. Players could switch from scheduled production to customer order-steered production, test different layouts, invest in new equipment and immediately see how this affected efficiency and profitability. One of the individuals who excelled at the game was Tracy Liu, Planning Supervisor at Volvo Construction Equipment in Linyi in China. “I was really captivated by the game and was quickly able to see how various actions affected efficiency. The game taught me to think in new ways and it was a real challenge trying different ways to improve production. When everything worked, I managed to deliver to customers on time and with the right quality.” Digitally based games provide an opportunity to log what the players do and the effect this has, which then provides feedback for the instructors. “If you store the information from each round of the game, you can then look at what the players managed to change most effectively, which can provide ideas that hadn’t been thought of earlier,” says Tommy Hansson at Volvo IT. The results of the project were followed up in a master’s thesis on the subject of serious games training at the University of Skövde. The analysis indicated that the game had a positive impact on participants and revealed that they acted in the way the game taught them. The project was a joint venture between the public and private sectors. The development group included Volvo IT, Volvo Technology, Gothia Science Park Projektarena and Ludosity. The reference group comprised the University of Skövde, Skaraborg Hospital, IDC (Industrial Development Centre), Innovatum, Grönlunds Plåt, Skaraborgs kommunalförbund (local federation), the Västra Götaland Region and the Municipality of Skövde. Press images can be downloaded at http://imagegallery.volvogroup.volvo.se/. September 10 2009 Visit http://www.thenewsmarket.com/volvogroup to access broadcast-standard video from the Volvo Group. You can preview and request video and choose to receive it as a MPEG2 file or by Beta SP tape. Registration and video is free to the media. Volvo Information Technology AB is a wholly owned subsidiary of AB Volvo. The company delivers IT solutions and services for the whole of the industrial process, from product development and production to sales, aftersales and administration, including IT operations and infrastructure. Its customers include AB Volvo, Ford Motor Company, Volvo Car Corporation and other large operations within industry and the public sector. In 2008, Volvo IT's global operations generated a turnover of SEK 8.7 billion and the company had more than 5,300 employees in Europe, North America, South America and Asia. Please visit www.volvoit.com for more information. This information was brought to you by Cision http://www.cisionwire.com
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2009.09.11
09:54:37
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Yesterday marked the 10-year anniversary of the U.S. launch of the Sega Dreamcast, and how better to commemorate the occasion than announcing a new game for the long-deceased console? Developer Senile Team and publisher redspotgames are partnering to deliver Rush Rush Rally Racing to the Dreamcast later this October. Judging by the game's trailer, Rush Rush Rally Racing seems to be a throwback to 16-bit era racers like Micro Machines. It sports a 2D, top-down view, and the footage above brags that the game features "no realistic backgrounds" and "no sponsored cars" -- just "fun, retro gameplay." Though the publisher appears to be rooted in Europe, Rush Rush Rally Racing will be region free -- meaning it should run on just about any Dreamcast console you have lying around, regardless of where it came from. It also supports a number of the peripherals that helped define the Dreamcast before its premature demise, including rumble packs, VMUs, arcade sticks, and other third party controllers. There's even an online scoreboard, assuming you can still get your console to connect to the internet.
They're currently accepting preorders for Rush Rush Rally Racing over at redspotgames' online store. It'll set you back $22.00 when it arrives sometime next month.
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2009.09.11
09:48:37
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Angel Senki is a free-to-play item-based role player from Q Entertainment, and will hit the Japanese PS3 Store next week. The PS3 port (there’s already a PC version) will allow players to log in using their PSN account details, which then gets linked up to Q Entertainment’s online website. Angel Senki on the PS3 sports a new controller-friendly interface with much better item select, with the company aiming to make money via online purchases. Q’s previous venture into the world of item-based RPGs was AngelLoveOnline, which took over 120,000 downloads. Sony clearly sees the free MMO market as a vitally important one, with the company’s Senior Vice President Kirita Tomiwa attending the announcement of Angel Senki personally. AndriaSang reports that Tomiwa gave thanks to Q Entertainment for increases the PlayStation Network user count with their previous game and said that he’s looking forward to the start of Angel Senki’s service. We’ll get some screens once it goes live. Source: 4Gamer, Via AndriaSang.
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