We worked with Capcom and Ninja Theory from a very early stage, creating key trailers throughout the campaign. Starting with the all important ‘first look’ gameplay trailer that we created in-engine, we knew it would come under massive scrutiny, but we didn’t want this to be just for the DmC hardcore – we wanted to generate genuine hype for the reboot to create positive online conversations between new and old fans. With early code and limited levels to work with, we created bespoke assets to supplement gameplay, allowing us to introduce subtle story hints and teases to get the forums buzzing.
“Top quality, creativity and team. AAA agency.”
– Antoine Molant, Head of Brand Marketing, Capcom