For DiRT 3, we created a series of assets to communicate specific game features and innovations for the latest release of the rally driving classic. Appealling to the broadest possible audience, we needed to ensure the brand’s style and tone was apparent and consistent across all content.

Finding a fresh and innovative way to introduce consumers to the brand, and keeping them interested and entertained right up until game launch was key – getting the developers out of the office and getting them racing gave us the opportunity to inject real excitement into the content, and incorporating questions from the community created inclusive, authentic conversation between the developers and fans.