Maverick were approached by Electronic Arts (Asia) to create the launch trailer for Fifa Online 3. As the game’s release was focused across south-east Asian territories, we were presented with the challenge of conceiving a trailer proposition and copy that could be transposed into multiple languages without damaging the core creative and message.
Formed of in-engine capture and bespoke captions, the result is a sharp and exciting piece of content that stays true to the aesthetic of the Fifa brand and reconciles the challenge of translating a copy idea across multiple Asian languages.
“A creative and resourceful team that listens and delivers above expectations!”
– Sherlyn Quek, Product Manager, Electronic Arts