It’s finally here! Our latest – and last, for 2019 – ad for Pokémon GO, ‘Buddy Adventure’, went live at the end of the year. The Pokémon Company needed a campaign to announce their new ‘Buddy Adventure’ feature in the Pokémon GO game so we jumped in and helped them out. Our approach was to develop a heart warming film that pays homage to the importance of companionship and friendship. We showed the story of a boy growing up with his favourite Pokemon, Squirtle. The nostalgic theme was able to introduce the new way of interacting with the game to a huge audience delivering a truly emotional experience to reconnect Trainers (or Players) to the brand.
Pokémon has been a staple part of many lives since the 90s. It’s likely that, if you were born in that era, you probably had a collection of Pokémon cards or even a few plushies yourself. We set out to create something relatable for the Pokémon community.