We're really proud to announce that we are officially finalists at the British Animation Awards 2020 – now in their 24th year running! Our film, ‘Pokémon GO: Planet Pokémon’, has been nominated along with two others for Best Commissioned Animation.

We're finalists alongside other talented productions and individuals such as Sally Hawkins and Bella Ramsey to name a few. In our category, we are up against two other very impressive animations: ‘Conception: Catie + Jen’ directed by Moth Studio and ‘The Mystical Journey of Jimmy Page’s ‘59 Telecaster’ directed by Smith & Foulkes.

This year’s BAA ceremony will be held at London’s BFI Southbank on the 12th of March. Tickets will be on sale from the end of this week. So, if all that is great about animation is your thing, make sure you grab a ticket to see them unveil the latest people to join the list of illustrious winners from past years which include Nick Park, Joanna Quinn, Tim Burton, Martin Freeman, Simon Tofield and Gorillaz. It would be a great honour to join those names!

Thank you again to the judges for considering our film and putting us forward as finalists, we are very grateful and looking forward to what the future holds.

The iconic G.I. Joe character is coming to mobile! As G.I. Joe fans since the 80's, we were super excited when D3 and Hasbro came to us to create the announcement trailer for G.I. Joe: War on Cobra. The G.I. Joe themed mobile game will be hitting iOS, Android and Amazon devices on the 20th January 2020.

To get fans hyped, we created an action-packed trailer showing off the stars of the franchise: Duke, Cobra Commander, Snake Eyes, and Roadblock. The game is the first major G.I. Joe title since 2009-- we hope you're as excited as we are!

It's finally here! Our latest - and last, for 2019 - ad for Pokémon GO, 'Buddy Adventure', went live at the end of the year. The Pokémon Company needed a campaign to announce their new 'Buddy Adventure' feature in the Pokémon GO game so we jumped in and helped them out. Our approach was to develop a heart warming film that pays homage to the importance of companionship and friendship. We showed the story of a boy growing up with his favourite Pokemon, Squirtle. The nostalgic theme was able to introduce the new way of interacting with the game to a huge audience delivering a truly emotional experience to reconnect Trainers (or Players) to the brand.

Pokémon has been a staple part of many lives since the 90s. It's likely that, if you were born in that era, you probably had a collection of Pokémon cards or even a few plushies yourself. We set out to create something relatable for the Pokémon community.

Pokémon Trainers, this is for you! We hope you enjoy, and that'll you're excited for what 2020 will bring for Pokémon GO.
To see more of our work, including six months of our Pokemon GO Community Days, click here.



After receiving the positive feedback from the public, our clients at The Pokémon Company wanted to take this month's 'Community Day' to a new level by introducing two whole days of adventure and Pokémon catching. For those who are not familiar with Pokemon GO Community Day, it's a day for players to get out and play together within their local community. During this special day, players have the chance of catching special Pokemon in the wild, learn exclusive moves for that Pokemon and more.

We produced another short, fun, user generated content style piece specifically for the official Pokémon and Pokémon GO social channels.

What made this month so different was our incorporation of a wide range of Pokémon in just one video - we have Slakoth, Mudkip, Chimchar, Bagon and more all together! For our production team here at Maverick this meant we spent a lot more time on animation as we spent focused on getting each Pokemon perfect: from the visuals to their individual personality and actions. This made the whole project more complex as a whole but super fun to create. We’re so pleased with how it turned out!


If you enjoyed this video, click here to check out our Community Days video's from previous months.

Monopoly is being brought to mobiles and tablets by Marmalade Game Studio, which means no more flipping the board or fudging your finances! The family favourite game is being given a digital face-lift, and is available on mobile devices now, so you can scheme your way to riches on the go.

Marmalade asked us to create an announcement trailer for online, plus trailers suitable to play in app stores across mobile and tablet devices. The trailer aims to show all the functionalities available in this mobile version of Monopoly, with all the typical moves and options available, but jam-packed into a fun-filled app! Are you ready for the next family argument...?


It's true-- strength comes in many shapes and sizes. This is what we portray in our latest animated trailer for Pokémon Trading Card Game: Sun & Moon!

When Cleffa, Togepi and Igglybuff come up against a trio of legendary Pokémon, the viewer might be thinking the worst, but our animation demonstrates that confidence is key in the Pokémon world, no matter what your size!

The trailer was shared across all official Pokémon channels, and it didn't take long for fans of the miniature trio to relate to their struggles. The odds might've been against them, but they were sure ready to fight...


Don't forget to check out the other Pokemon Trading Card Game trailers we have made for Pokemon, click here to see more.

We had many objectives for our Launch Campaign for Ni No Kuni II - firstly we needed to communicate the sheer size of the Ni No Kuni universe to the audience. We also had to feature the main characters, explain their backstories, and give the audience a reason to care about them. Finally, we were to simply and effectively demonstrate the easy gameplay.

The aim was to use our expertise in storytelling to build a series of videos to raise the pre-order levels - so we created 3 Character Trailers, a Gameplay Trailer, and a Launch Trailer for the campaign.

The Character Trailers were used to introduce new characters and endear them to the audience, teasing the story. The Gameplay Trailer was used to elucidate some of the complex game areas, and used VO to make them easy to digest - we used a relatively short format, but still maintained the fun and magic of the Ni No Kuni world. The Launch Trailer teased the story and RPG gameplay mechanics - featuring accolades, including localised ones respective to each territory.

Maverick were asked to create an Announcement Trailer for SkySaga which successfully communicated the games iconic style and extensive worlds and features in an exciting way. Here is a quick look into how we achieved this.

Client Feedback:



Global Announcement Trailer


After successfully completing the Pokémon X and Y campaign last summer with Maverick, Pokemon wanted to start a new push around the Easter break to leverage popularity for the Pokemon X and Y 3DS game and combine it with the release of their new Pokemon X and Y Trading Card Game. The challenge was to think of a way to successfully promote these two titles as individual products, but also show how they were related within the brand.

The Maverick Team therefore developed a creative concept that demonstrated how the core gameplay pillars of Pokemon (battle, trade and collect) were possible in both products. Through use of CG animation, Pokemon characters were seen to be ‘captured’ into Trading Cards. This allowed us to communicate the synergy between these two titles in a visual way, encouraging fans of the 3DS games to consider The Trading Card Game as a way of expanding their Pokemon experience. What was particularly exciting for Maverick was that fans had never seen a card capture before, so it was a unique concept for us to develop, working closely with the Pokemon team every step of the way.

Maverick worked for Pokémon on the launch of X and Y. Our idea was to use Pikachu to create awareness and tease the audience around the central idea during the summer months with pan-European cinema spots and a collection of sponsorship bumpers leading to the game’s release in October 2013.

Want to see more Pokemon? Check out what we did for Pokemon X & Y’s Spring 2014 Campaign