A TOTAL WAR SAGA: TROY 'MYTHOS' EXPANSION PACK

Hitting a HOMER… and ripping up the rulebook for the war of Troy.

Animation

Campaign

Creative Development

Social

Trailer

SEGA

THE CHALLENGE

Our challenge was to set an epic scene for the arrival of the incredible mystical creatures, while also staying true to the game in terms of the environments and challenges that the player will face.

We also needed to debut a strong new hero (Hector, Prince of Troy), who will give the Trojan Armies a much-needed chance at a win after several DLC being battered by the Greeks.

THE CAMPAIGN

The Creative Idea

Our creative idea was to find a way to explore the story the client wanted, sew in the social activations to hit their community objectives, and still deliver a colourful and narratively driven piece without going over the clients specified budget.

A huge portion of the community had hoped this was going to be how the original game would be released, feeling more representative of Homer’s Odyssey.

We wanted to build up to a reveal, and then come out with a bang (or a roar) maximising those fantastical elements and in turn, the community's excitement toward the piece.

Trailers

The Results

The result was excellent all round. Delivered on time and on budget to client, strong audience engagement and reaction within the Total War Troy Community, and a joy to watch unfold over four days as the four pieces lead into the Mythos announcement to precede the rest of the campaign.