We created an immersive social influencer campaign that connected A'list YouTube talent into the world of The Division
Maverick were approached by Ubisoft to create influencer campaigns for one of Ubisoft's tentpole releases: Tom Clancy’s The Division
In short order, Ubisoft needed us to ideate and produce concepts that could connect social audiences with the world of the game - which involved us curating and liaising with a series of iconic gaming influencers.
We wanted to create the true atmosphere of the game, not just replicate the content. The result – an anarchic, fast-paced experience where the promise of the title was implicitly demonstrated in the whir of rotor blades and cameramen desperately ducking for cover. (Sorry Malcolm!)
Fun, irreverent and firmly unapologetic, we created films saturated with that evocative Watch Dogs tone and got to try our hands as pilots to boot.
The Division has gone onto the establish itself as an enduring AAA franchise and has become one of the most popular online games in the Ubisoft portfolio.