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POKÉMON GO COMMUNITY DAYS

POKÉMON GO COMMUNITY DAYS

The Pokémon Company

Concept, Execution, Social Media

You don’t need all the bells and whistles to make a splash! To drum up excitement for the summer Pokémon GO Community Days, we orchestrated some relatable, user-generated style content featuring some of Pokémon’s cutest characters.

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JUNE: DON’T SLACK OFF!

June kicked off Pokémon GO’s summer Community Days, with Slakoth signifying the start of a series of announcement videos from Maverick. The social-centric video imposes the notoriously sleepy Slakoth in a real-world situation, seemingly making the most of the free transport the woman’s foot provides…

Maverick was responsible for the production of the video in its entirety, from coming up with a creative concept to executing the scripts and editing the footage. The main goal was to produce something that could thrive on social media and create excitement amongst Pokémon GO fans – who all look forward to the app’s dedicated Community Days, thanks to the incentives of new Pokémon moves and evolutions, and other in-app bonuses.

JULY: DON’T SKIP OUT!

The Slakoth Community Day video received an overwhelmingly positive response on social media, which meant that we needed to pull something special out the bag for July’s Community Day announcement. It’s a good job we had 13 mischievous Mudkip on-hand!

Continuing the user-generated theme, we took to one of London’s prettiest parks to film wild Mudkip in their natural environment – including in the pond, which meant creating a splash effect using a trusty piece of fishing wire and perplex disc.

The idea was to create the announcement video in an environment that’s completely accessible to Pokémon GO fans around the world, meaning anyone can head down to their local park to seek out and catch Mudkip. Filmed as if it were on a mobile phone, the footage has an amateur-feel, as if any passer-by filmed the Mudkip antics.

AUGUST: WALTZ WITH RALTS

It’s third time lucky, as the ever-elusive Ralts takes the star role for the August Pokémon GO Community Day!

SEPTEMBER: BRANCH OUT WITH TURTWIG

September features the tiny, leafy Pokémon Turtwig! Coming to a park near you this autumn.

We take Turtwig’s back to their natural enviroment in September’s Community Day video by planting them in a leafy suburb of London. Similarily to the Mudkip Commmunity Day video, there’s strength in numbers! A handful of animated Turtwigs make an appearence in September’s video, taking a liking to our actor.

WORLD OF POKÉMON

WORLD OF POKÉMON

The Pokémon Company

Concept & Execution

We were absolutely thrilled to be asked by Pokémon to once again create an epic CG trailer, following our previous Clio winning creative with them.

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POKÉMON TRADING CARD GAME

POKÉMON TRADING CARD GAME

The Pokémon Company

Concept & Execution

Check out a small dive into some of our work with the Pokémon trading card game over the years!

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We’ve had the honour of working with our long term client Pokémon for several years now helping them with their advertising for the trading card game. Check out below some of our highlights (so far)!

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PLANET POKÉMON

PLANET POKÉMON

The Pokémon Company

Concept & Execution

Voiceover by Stephen Fry, music by George Fenton, & Pokémon in a Planet Earth documentary-style video… what more could you want?

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TOTAL WAR: WARHAMMER

TOTAL WAR: WARHAMMER

Sega

Announcement Trailer

We got to work bringing this gigantic IP to life from script to gorgeous CG animation.

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Giant Griffins, Zombie Dragons, Apocalyptic comets hurling from the sky? Yep, that’s right up our street.

Maverick recently teamed up with Creative Assembly and Platige Image to produce an all-out magic-fest for Total War: Warhammer. Being Maverick’s we had an amazing time re-acquainting ourselves with the vast and detailed Warhammer world to concept and produce a trailer that would turn heads, attached to bodies or otherwise.

Recording the unmistakeable voice of Steven Berkoff, Maverick got to work bringing this gigantic IP to life from script to gorgeous CG animation. (Blood for the blood god!)

Ever wondered what goes into an epic, war-ravaged, orc infested, zombie dragony, beast of a trailer? Check out how the magical work from Maverick, Creative Assembly and Platige manifested itself into the highest viewed Total War trailer in history (or Fantasy…)

Featuring Maverick’s very own Seamus Masterson, Creative Assembly’s Rob Bartholomew, Tomek Baginski from Platige and Byron Bullock from Creative Assembly, you will be guided through the Making Of Total War : Warhammer Announcement Trailer.

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