Archives

MARVEL PUZZLE QUEST

MARVEL PUZZLE QUEST

D3

Trailer & Key Art

The chaos of war came to both the Marvel universe and Maverick HQ, as we were briefed on Marvel and D3 collaboration Marvel Puzzle Quest. We have been thrilled to work on this prestigious IP!

  • Share:

Our challenge however, wasn’t defeating a villain or saving the World – it was how to create a cohesive and exciting campaign for Marvel Puzzle Quest’s Civil War event, whilst working with both D3 and Marvel, and a group of established and well-recognised superheroes. So how did we do it?

Our campaign for the gameplay trailer features the main protagonists of the storyline, set up in the midst of epic action. Constantly relating back to the storyline of Civil War, the heroes are just about to clash – and this build up of energy was the main driving force behind our campaign.

As our campaign featured such well-known characters, it was important for the heroes to be, well, in character. At the same time, our brief wanted a fresh new approach to create excitement and establish the event with a distinctive campaign. We kept the heroes using their signature moves throughout, but used a combination of hand-crafted 2D artwork with 3D elements throughout our campaign, creating a cohesive and easily recognisable style.

The Key Art balances this concept; the heroes are easy to recognise amidst the backdrop of destruction and chaos, but are facing off against each other. This composition is complete with the key stars of the storyline, Captain America and Iron Man, taking center-stage.

The Key Art comes to life in our campaign trailer. With a dramatic voice-over staying true to the humour of the Marvel Universe, super slow-motion is used for both a distinctive animation style, and to create a sense of slow build up. Heroes are revealed individually, teasing the viewers, before the energy is released with the reveal of the Key Art.

We chose key phrases from the trailer for the app screenshots that were to both excite the player and demonstrate the features of the game event. Although gameplay imagery was used, we kept to the campaign’s caption style, colours and font to create cohesion. Our app icon ties it all up. New art is used, showing 3 of the Marvel heroes in close-up to draw the viewer in. The 3 characters are all amongst the most popular of the heroes, and also allowed us to use the campaign’s dominant colours – red and blue.

The trailer was released on both D3’s website and Marvel Puzzle Quest’s YouTube channel, with the screenshots, and icon rolling onto the App Store and Google Play soon after.

Similar Projects

TWIN MIRROR

TWIN MIRROR

Bandai Namco

Key Art

We helped Bandai create stunning key art using our in-house designers, we’re pretty proud of how it turned out!

  • Share:

Similar Projects

TEKKEN 7

TEKKEN 7

Bandai Namco

Social Media Strategy & Launch Trailer

Tekken is one of the most iconic fighting game series, so when Maverick were briefed to work on the campaign for Tekken 7’s much anticipated release, we were just fighting to get started!

  • Share:

The challenge face was to take Tekken and open it up to a new wider and broader gaming audience making it more accessible to those who hadn’t played the game previously, but also whilst maintaining the appeal and respect of the hardcore Tekken fans.

Maverick’s creative came up with the idea to position the fighting game as a casual and social game which can be shared amongst friends. The execution consisted of a story trailer summarising the complex 20 years backstory of Tekken to a western audience, and a launch trailer which evolved around a #TEKKENPARTY being enjoyed both at the party venue and live across different social media channels.  The disruptive and unique live action trailer stimulated interest prior to launch with a 30 second teaser creating hype around #TEKKENPARTY, and including cameos from influencers such as NormanGenius and ComedyShortsGamer. Oh and of course… it’s packed full of Tekken Easter Eggs!

Buzz was created before and on launch day across major social media channels which resulted in helping take Tekken 7 to reach No.1.

Similar Projects

SPARC

SPARC

CCP Games

Trailers & Key Art

We partnered with CCP and the Atlanta studio delivering the campaign on their new VR game Sparc which was first announced at GDC in 2017.

  • Share:

It’s been a really interesting campaign to work on; CCP have a great reputation for VR games already and Sparc represents something entirely different and new in the form of “VSport”;  a  full body VR experience where players use their motion controllers to throw/serve projectiles at one another, while deflecting and blocking incoming ones.

Working closely with the CCP team and the Atlanta Studio Maverick helped to shape the positioning and how to present the game in the advertising.  Our idea was to draw on the similarity of the new VR game to that of real life sports and positioning Sparc as a legitimate sport in it’s own right.  Once we got to play the game it was great to experience that this proposition was genuinely delivered – the game was such immense fun to play, simple to pick up, hard to master and we had the whole Maverick team totally immersed in a great new VR experience.

The campaign starts with a Live Action & Game Captured Announce Trailer, and a Key Art concept that involved us casting real sports players and transposing them within the world of the game.  We shot the ad with director Karel van Bellingen and photographer Dean Northcott.

The next step of the campaign involved a Captured Gameplay trailer for E3 2017 which revealed Sparc will be first be released on PSVR. Similar to the captured sequence in the Announce Trailer, we used the debug camera to show a wide range of movement and physical commitment necessary from the player to engage in this ”VSport”.

We’re delighted with how it’s turned out and as there’s more to come in the campaign we’re looking forward to both working and playing more with Sparc!

“Maverick didn’t just make a trailer – they partnered with us to bring our game to life for customers. With Sparc, we were doing things that had never been done before. Maverick understood that right away and embraced it.”

Ryan Geddes, Senior Brand Director

CCP Games

Similar Projects

LITTLEBIGPLANET

LITTLEBIGPLANET

Media Molecule

Cinematics, Tutorials & Trailers

On every release we have worked hard to create a balance between imparting detailed information and ensuring that the tutorials are always fun and entertaining.

  • Share:

A relationship that’s lasted for over 5 years, spanned 5 different titles and now extends to an LBP production “family” that includes 3 other development teams to date began in 2008, before the world had heard of Sackboy, when Maverick were working alongside Media Molecule on the creative development, design and production of 60 tutorials for the release of LittleBigPlanet for PS3.

Scripting, storyboarding, directing and finishing all tutorials, we worked in close partnership with the development and production teams to manage fluid schedules, functionality changes, daily build updates, stakeholder approvals and localisation co-ordination across all territories. Our in-game involvement is rounded off by beautiful live action sequences that transport the player from the everyday world to one of imagination and possibility, all voiced with the dulcet tones of Mr Stephen Fry.

On every release we have worked hard to create a balance between imparting detailed information and ensuring that the tutorials are always fun and entertaining. Understanding the LittleBigPlanet brand was vital in order to create tutorials and intro sequences that were always consistent with the style and tone of the game. Our relationship with Media Molecule was a key factor in this, and we have worked closely with them, Sony ExDev production teams and 3rd party developers such as Tarsier, Double Eleven and Cambridge Studios on each release to define and develop the video assets that have become such an importantand integral part of the LittleBigPlanet experience.

Our intros and tutorials receive special mentions in reviews for making the potentially daunting creation experience so much easier. And we’re very proud that our logo and credits appear on each release.

“We have been known to call them the Maverick Angels.”

Siobhan Reddy, Studio Director

Media Molecule

Similar Projects