Influencer & Social Campaign
Stellaris, is an epic space exploration game full of diplomacy and war – but Maverick were presented with a problem; the perception of being a niche game that looks difficult to learn for newcomers, sometimes even intimidating strategy gamers. Our aim: challenge that perception, show how fun/rewarding Stellaris actually is, and appeal to both a new audience and the lapsed players.
No problem right..?
In this way, the audience could follow alongside these noob players and learn the ropes with them – it’s reality TV meets space exploration let’s play – it was a big and ambitious campaign!
We enlisted Stellaris expert Matt Hoving (A_Spec) to bring credibility to the series with the game’s core community, knowledge for the new players, and fun in-jokes even for the lapsed players. Be honest, who actually spotted the Blorg?
With our approach we were able to separate slower gameplay with different entertaining storylines, with simple creative episode structures using specific goals, giving every type of audience something to relate to and goals to reach towards.
This campaign showed off the features of the game in a fun and lighthearted context, making the game easier to understand and wholly digestible.