We wanted to create the true atmosphere of the game, not just replicate the content. The result – an anarchic, fast-paced experience where the promise of the title was implicitly demonstrated in the whir of rotor blades and cameramen desperately ducking for cover.  (Sorry Malcolm!)

Fun, irreverent and firmly unapologetic, we created films saturated with that evocative Watch Dogs tone and got to try our hands as pilots to boot.