We partnered with UsTwo to create a bespoke music track and CGI animation to support the release of Alba: A Wildlife Adventure on Console
Animation
Campaign
Creative Development
Social
Trailer
USTWO GAMES
When our friends at UsTwo approached us to help them to create a CGI animated music video and bespoke track for their new title Alba: A Wildlife Adventure, our answer was ¡si si si!
It was important that the music track and accompanying video captured the true spirit of the title. Our strategy was to tap into the nostalgia for Mediterranean summer holidays, evoking the feeling of being young and free, whilst having the power and freedom to do good in the world.
We drew inspiration from our shared childhood experiences: playing, singing, and reminiscing of iconic 90’s animated films.
The creative was designed to appeal to a broad audience, targeting younger players through a catchy bespoke music track and playful characters, whilst also drawing in older players by evoking feelings of nostalgia for seeing original Disney musical classics in cinema.
To bring to life our creative vision we engaged our animation team to develop the evocative CGI visuals whilst our audio team worked on composing and recording a completely bespoke music track. The finished song, 'Si Si Si', perfectly captured the spirit of the title whilst being a perfect accompaniment to the CGI style.
Check out the process here.
It was a pleasure partnering with UsTwo Games on such a charming project, and with such an important message. The result was a truly outstanding piece that gathered over 3m views in the first quarter since going live, which in turn helped to promote their campaign to plant a tree for each copy sold (in conjunction with Ecologi). The current tree count is over 1,085,000, and we hope there are lots more to follow.
3 Million Views
...and more than 1 million Trees
