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Update an iconic arcade classic for a new generation of mobile gamers...



Creative Development



Bandai Namco Entertainment



We don’t know about you, but we’ve spent a lot of time recently running from Pinky, Inky, Blinky and Clyde.

We’re talking, of course, about the infamous ghosts from iconic arcade Pac-Man.

Inspired by the infamous Pac-Man level 256 glitch, Pac-Man 256 is an endless runner for mobile with the retro nostalgia of the original game, but also boasting brand new features. It was up to us to show both these elements in the new assets for the launch of the campaign.


We started with the announcement trailer, a CG trailer designed to show viewers that Pac-Man and the ghosts were back. And with them, comes (intentionally this time,) the threat of the glitch. The launch trailer continued this idea, whilst also demonstrating one of the new power-ups offered in the game with some light-hearted humour.

In addition, we designed the app icon, key art and created screenshots to show the most exciting elements of the game.

The Results

The game became an instant mobile hit - and we were thrilled to have our work recognised with an award for Best Mobile Campaign at Game Connection Europe.

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