Maverick helped to support the collaboration between The Pokémon Company International and Universal Music Group to create a series of music videos featuring iconic Pokémon.
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The Pokémon Company
Pokémon celebrated its 25th anniversary in style via a landmark series of collaborations with several high-profile music artists.
Maverick was integral in bringing this vision to life and supported the collaboration between The Pokémon Company International and Universal Music Group to create a series of music videos featuring iconic Pokémon.
Navigating international live-action shoots with global music stars and CGI animation (all during the toughest of Covid restrictions) was a huge challenge, but we deployed our team of highly skilled Mavericks in order to make this happen for our clients.
These music videos marked the first in a series of major collaborations for The Pokémon Company International, with all lead up to the much anticipated Pokémon 25 album.
Kicking off the year-long campaign was the Katy Perry single, "Electric".
Shot in Hawaii, the video depicts the story of Katy's early years in music before her rise to stardom. The video follows Katy as she revisits some key moments in her life, whilst exploring the island and accompanied by her favourite Pokémon, Pikachu and Pichu.
Don't be fooled by the glorious sunshine, the rain on set was torrential!
Fresh off the heels of Katy Perry’s “Electric”, we're also excited to have collaborated with The Pokémon Company International on Mabel’s “Take It Home”.
Tasked with giving Jigglypuff – Mabel’s favourite Pokémon – its moment in the spotlight, we helped bring the spritely singer to this musical dreamscape in collaboration with the incredible director Sophia Ray.
Some would say it was inevitable that Jigglypuff would break into the music industry, suffice to say we are very proud to have had a hand in its starring debut.
Saving the most spectacular activation until the end, we took a trip through the New York streets alongside J Balvin for his Reggaeton track 'Ten Cuidado', which encountered various Pokemon antics en-route before ending up in an epic Times Square singalong.
These films were just a facet of the huge 25th celebrations, and one of many projects that we completed for the overall campaign in 2021, which helped to power the biggest growth ever for the TCG brand, and the best ever year of results for the Pokemon GO game. With over 70 million views on the official channels alone, it's fair to say that the world of music and Pokemon were nicely in sync.
