SPARC

Sparc represents something entirely different and new in the form of 'VSport';  a full body VR experience where players use their motion controllers to throw/serve projectiles at one another, while deflecting and blocking incoming ones.

Working closely with the CCP team and the Atlanta Studio Maverick helped to shape the positioning and how to present the game via the advertising. 

Our idea was to draw on the similarity of the new VR game to that of real life sports and positioning Sparc as a legitimate sport in it’s own right.

Once we got to play the game it was great to experience that this proposition was genuinely delivered – the game was such immense fun to play; simple to pick up, hard to master and we had the whole Maverick team totally immersed in a great new VR experience.

The campaign started with a Live Action & Game Captured Announce Trailer, and a Key Art concept that involved us casting real sports players and transposing them within the world of the game.  We shot the announce trailer with director Karel van Bellingen and the key imagery with photographer Dean Northcott.

The next step of the campaign involved a captured gameplay trailer for E3.

As per the sequences in the Announce Trailer, we worked extensively within the game engine to show the wide range of movement and physical commitment necessary from the player to engage in this entirely new 'VSport'.

“Maverick didn’t just make a trailer – they partnered with us to bring our game to life for customers. With Sparc, we were doing things that had never been done before. Maverick understood that right away and embraced it.”

Ryan Geddes, Senior Brand Director
CCP Games