Excite and engage online football audiences by offering them something that the dominant players don’t…
We were tasked to help introduce an innovative new challenger into a genre that is dominated by one famous game…
We analysed the current online football gaming experience, and used this research to refine and define the unique promise of Strikerz in away that true fans can relate to.
This insight was used to structure a hybrid cinematic/gameplay trailer that showcased a range of key beats within a short window, and highlighted the confirmation of licensing agreements with clubs and players - and all under the (revolutionary) banner of being genuinely Free to Play.
The UFL reveal at Gamescom brought an exciting challenger brand to the widest possible audience, and helped act as a strong foundation for the following marketing.