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UFL - Announce Trailer

Excite and engage online football audiences by offering them something that the dominant players don’t…

Animation

Campaign

Creative Development

Social

Trailer

Strikerz

THE CHALLENGE

We were tasked to help introduce an innovative new challenger into a genre that is dominated by one famous game…

THE CAMPAIGN

We analysed the current online football gaming experience, and used this research to refine and define the unique promise of Strikerz in away that true fans can relate to.

This insight was used to structure a hybrid cinematic/gameplay trailer that showcased a range of key beats within a short window, and highlighted the confirmation of licensing agreements with clubs and players - and all under the (revolutionary) banner of being genuinely Free to Play.

The Results

The UFL reveal at Gamescom brought an exciting challenger brand to the widest possible audience, and helped act as a strong foundation for the following marketing.

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