BLEEDING EDGE

Ninja Theory came to us just weeks before E3, seeking out punchy social media trailers for its new ambitious fighter title: Bleeding Edge. With loads of high-energy gameplay to cut from, we couldn’t wait to get cracking.

Animation

Campaign

Creative Development

Social

Trailer

Ninja Theory

THE CHALLENGE

Bleeding Edge is a 4 v. 4 melee game, bursting with bright and bodacious characters that all offer something unique to the player, and when Ninja Theory asked us to create the social media trailers for this brand-new IP, we knew it’d have to pack a serious punch.

THE CAMPAIGN

To make waves on social media, these social media trailers needed to be an interruptive package of action and dynamism.

We curated sequences of animated gameplay that featured peppy punches and mettlesome moves that would be sure to get the public excited. These clips were expertly edited together, to seamlessly play alongside the rip-roaring soundtrack provided by Ninja Theory.

With the title being announced at the highly-anticipated Microsoft E3 conference, the social media trailers had to align exactly to the strict deliverables provided by Xbox, with careful attention being paid to the ESRB guidelines, audio WAVs and splits and the Xbox mnemonics – which had to faultlessly fade into the rest of the trailer.

“With a very short timeline and very little context on the project, Maverick was able to turn around some great social edits of our main trailer – delivered on time and to a very specific spec.”
Dominic Matthews, Commercial Director
Ninja Theory