DRAGON BALL FIGHTERZ
Bandai Namco
Concept, trailer, execution
The aim of our recent launch trailer for Dragon Ball FighterZ was to create buzz surrounding the game with an epic campaign. Bring it on!
We created pre-rolls focussing on the action and story elements of the game – which were shared over Bandai Namco’s social media channels to create hype prior to launch.
Our Launch Trailer was then used to introduce new characters, show off favourites, and demonstrate some awesome gameplay.
Our campaign went on to help DBFZ become the most successful digital console launch for a fighting game of all time – Destructive Finish!
